About Avenue B
Where People Science Meets Business Sense
Writer Annie Dillard famously said, “How we spend our days is, of course, how we spend our lives.”
For many of us, we spend the majority of our day at work and more time with our colleagues than anyone else. In fact, the average person will spend one third of their life at work.
It is safe to say then that our work can and does have a huge impact on our quality of life.
That is why we are on a mission to help you create a kinder, healthier, more productive workplace that elevates performance, builds engagement, and enhances wellbeing.
Avenue B exists at the intersection of humanity, science, business & fun. Our values are the cultural cornerstones of Avenue B and guide us every day.
Nina’s years of success in coaching and consulting are built on her sincere love for what she does. Mixing a solid academic grounding with a wicked sense of humour and a powerfully positive worldview, few match the kind of results and experience that Nina consistently brings to the table.
Originally born in South Africa, Nina moved to the UK as a young adult, which gave her a fascinating insight into how different cultures work within society and what it takes to eke success out of each. Before her pivot to professional coaching and people advisory, she spent 15+ years in senior HR, talent, and change management positions within global companies in the consulting, finance, and telecommunications sectors. And while her experience is super-serious, her approach is far from stiff. Nina constantly challenges thinking and belief systems to enable meaningful change – and fun! In fact, part of her purpose is to make work more fun.
Avenue B is Nina’s brainchild, born out of a globally growing need for change and people expertise.
The Avenue B approach is the culmination of practical experience, a wealth of theoretical knowledge, years spent traversing world cultures and a sincere love for making a difference to people.
As a Chartered Occupational Psychologist, Nina specialises in system psychodynamics; an interdisciplinary field that integrates and applies influences from psychoanalysis, group relations theory and systems thinking. This offers a heuristic approach to understanding organisations and the behaviour of those who work within them. Combined with a master’s degree in commerce, her understanding of the field of business psychology is unparalleled. She is an EMCC Senior Practitioner Coach and alum of the Tavistock Consulting Executive Coaching Programme.
Nina is a life-long learner with a habit of constantly absorbing new knowledge so that she can deliver its value to her clients. As such, Nina is currently studying to become a medical coach and is also a managing partner at The People Paradigm – a collective of coaching and people professionals.
But Avenue B lies beyond qualifications and accreditations. It’s all about intentional, positive change in its many forms. We’re here to allow clients and their businesses to become the best versions of themselves and pursue ambitions with greater clarity, purpose and excitement. So, let’s have a chat and figure out how we can help you own your next change
Simone is a diversely experienced, highly-qualified and internationally-renowned HR & Change consultant, executive coach and talent strategist. After years as a key player in executive committees and board meetings, she has a unique way of constructing and implementing strategies that align a business’ goals with those of its people. To Simone, any approach is only as good as its outcome. It’s one of the reasons she joined Avenue B – where results are gospel.
As a managing partner of The People Paradigm and an assessor for The Oxford University Executive Leadership Development Programme, Simone is on the cutting edge of how the best companies are unleashing the potential of human capital.
Beyond her sharp business acumen, intersectoral experience and honed analytical ability, lie two of Simone’s strongest motivators: a love of learning and a passion for empowering others. Her history is filled with proof. Simone boasts an ever-growing list of qualifications and accreditations. Alongside a certification in Neuroleadership Coaching, Simone holds an Honours degree in Counselling Psychology and a Post-Graduate Certificate in Business
Simone lectures post-graduate students in Human Resource Strategy and Human Science, and has groomed many direct reports for promotion.
Her excellence and contributions within the industry have earned her invitations to speaking engagements, and a seat at Financial Market Academy board where she gets to influence change in the financial industry talent pool.
All that Simone has to offer is easily and effectively accessible through Avenue B, where Simone applies herself to partnering with individuals and companies to find out what their next big change looks like. Are you next?
Follow Simone to keep up with her insights, news, and perspectives on LinkedIn