Qual360. An Interview Based 360 For Leaders

The Qual360 is a more in-depth style of 360-degree feedback and works particularly well at senior levels where more detailed, specific feedback is welcomed and required.

  • Whereas with a normal 360, a participant will send an online survey to their key stakeholders, who will rate them on a predefined scale, a Qual360 is conducted via interviews with the participants key stakeholders.
  • This format allows us to probe and gather in depth feedback and gives the respondents the opportunity to provide plenty of detail and context.
  • The feedback report provides the narrative and also synthesises actionable themes to quickly increase leadership influence and effectiveness.


Qualitative insights, compared to long debates about the metric of a score, clearly have greater impact and at senior levels it is definitely worth the investment.

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